Social Media campaigns and posts

For a majority of the social media campaigns and content, I collaborated with the Deakin University library’s Communications and Engagement Coordinator, the Digital Library UX Specialist and the Social Media team.

The ‘Your Future Library: imagine, design, co-create’ social media campaign was part of the Students as Partners Deakin Library project. The purpose was to get 100 students to sign up for the library’s co-design workshop. The project aimed to gain insight into students’ lives in the context of their current and future library needs. The results and insights helped to shape the 2022 Library Strategic Plan. The visual design needed to be on-brand but still unique and identifiable within the Deakin social media ecosystem.

The campaign was considered a success with 97 students taking part with 50 staff running one-to-one interview sessions that took an hour to complete. The students were offered a $50 gift voucher for participating. The campaign ran across the library’s Instagram, Twitter and Facebook pages.

All images used in above examples copyright Deakin University, reproduced with permission.